CMS-tags

What are CMS-tags?

CMS tags are used for describing pages or assets (ie images or videos) in a way that makes it easy to filter your search results in order to find exactly what you are looking for. This means that CMS tagging must be done carefully, to avoid destroying its usefulness.

How should I assign CMS-tags?

When tagging, make sure you tag in a useful way. Do not «stuff» many tags onto an element, in the hope that more is necessarily better. In short:

  • Pages: Assign CMS-tags according to the central subject of the page.
    For example: A page about Trysil should not receive the «skiing» tag just because Trysil is a popular skiing area, or because skiing is casually mentioned on the page. Nor should a page about skiing receive the «trysil» tag, for the same reason.
  • Images/Videos: When tagging an image or a video, concern yourself with what it shows, and what the subject is. do not assign tags according to what page it will be displayed on. This may change over time, and the same image or video may appear on a different page later, so tag each one on its own merits and disregard where it will be shown.
    For example: If an image was taken during a season that is not obvious from the image, it should not be tagged with that season.

What kinds of CMS-tags do we use?

CMS tags used are usually of one of these types:

  • Geographical: Usually used for destination pages only. May be the name of the village, town, city, municipality, county, region, area of part of the country that the destination is situated in. Use those necessary, but try to include at least the destination name, the municipality/-ies it is situated in, the county/-ies, and what part of the country. Some few and extremely well known attractions may also have their own geographical tags, such as Preikestolen or Galdhøpiggen, etc.
  • Subject: These are used much the same way as geographical tags, but used on pages that concern other topics than destinations.
  • Category: Some CMS-tags are used to categorize the element and its subject in other ways. These are tags that describe a page as being about a city, activities, accommodation, or some such non-geographical subject. Try to include the main subject itself, as well as the tags that describe its position in the site structure, if relevant.
  • Sorting/Filtering: Some CMS-tags are used to give better opportunities for creating automatically generated lists. Some of these are mutually exclusive, as a result of the CMS not supporting NOT-filtration. visitnorway vs premium partner is a good example of this. We need both tags in order to make lists of either type.

Additional CMS-tags

Most CMS-tags are self-explanatory and concern either geographical locations or specific subjects, or groups of such. Some, however, are less intuitively used, and an attempt at explaining further how these should be used has been made here:

  • arctic norway: A tag for destinations situated north of the Arctic Circle.
  • arctic circle: A tag for destinations that are crossed by the Arctic Circle. In other words, do not use this tag for destinations that are north of the Arctic Circle, but not crossed by it.
  • attraction: A tag for pages or assets about attractions.
  • city: A tag for destinations that are cities. Only each destination’s main page should be tagged with this, not their subpages.
  • city holiday: A tag for suggestions or offers of city holidays.
  • climate: A tag for pages concerning the climate.
  • destination: All destination main pages should receive this tag. It is used to create automatic feeds or lists alongside other tags: For instance, by combining this tag with tags like «northern norway» you can create automatic lists or feeds of all destinations in Northern Norway.
  • destination subpage: This is a tag for a destination subpage, for instance pages such as «Things to do in Bergen» or «Where to stay in Oslo». No other pages should receive this tag.
  • fjord norway: This is the tag for Western Norway and its destinations and subpages. It overlaps with «western norway» which has the same function. Both tags should not be used at the same time, and in time they should be combined into one.
  • getting around: Use this tag for pages that concern travel within Norway. It overlaps with «travel in norway» and to a certain extent «transport» and «getting here and around» (but not fully).
  • getting here and around: Use this tag for pages that concern both travel within and to/from Norway. To a certain extent it overlaps with «travel in norway», «transport», «travel to norway» and «getting here and around» (but not fully).
  • history: Use this to tag images and pages concerning history. To some degree this may overlap «history & tradition» but the two may be used at the same time.
  • historic landmarks: Use this tag on images and pages concerning pivotal points of Norwegian or international history. To some degree this may overlap «history» but the two may be used at the same time.
  • history & tradition: Use this to tag images and pages concerning history and/or tradition. To some degree this may overlap «history» but the two may be used at the same time.
  • hotels: All pages or images mainly concerning hotels (as opposed to other forms of accommodation) should receive this tag.
  • hotels & more: This is a tag for all forms of accommodation.
  • landscape (2:1): This tag is only assigned to images, and should be used on images that are in a landscape format (ie wider than they are high), with the width to height ratio of 2:1.
  • landscape (format): This tag is only assigned to images, and should be used on images that are in a landscape format (ie wider than they are high), including those that have a width to height ratio of 2:1.
  • latest: This tag is only used for autogenerating the feed of latest news articles. No other items (pages or images/videos) should receive this tag!
  • logo: This tag is only used for logo images, though an exception may be made for the page containing logos for download.
  • major region: This is a meta-tag only used on the five main parts of Norway: Fjord Norway, Eastern Norway, Southern Norway, Trøndelag, and Northern Norway. It may also be used on Svalbard, though this use is less obvious.
  • media import: This tag is used on all images and videos that are part of the automatic import from Imageshop or other similar libraries.
  • mobile (format): This tag is for images that are intended as the mobile version of header slide images.
  • nav-item: Only images intended as nav-item images should receive this tag.
  • placeholder: This is to denote placeholder images (or other placeholder elements). No other elements should receive this tag.
  • portrait (format): Images that have a portrait format (ie higher than they are wide) should receive this tag.
  • premium partner: This tag is used to show which pages belong to a premium partner, and should never be used on any other pages. Pages should never have this page as well as the «visitnorway» tag.
  • safety: For pages that are primarily about safety.
  • search page: This tag is only used on the search page.
  • square (format): Images that have are square (ie just as high as they are wide) should receive this tag.
  • spitzbergen: Spitzbergen is the main island in the Svalbard archipelago, and should not be used unless the page or asset is specifically about that island. If unclear, use the «svalbard» tag instead.
  • svalbard: This is the tag to use for all pages and assets on the Svalbard archipelago.
  • sustainability: For pages and assets that corncerjns sustainability.
  • sustainable destinations: This tag is only for use on destinations that are certified as sustainable. It is used for autogenerating lists or feeds of such certified destinations, and should never be used for destinations that are not certified.
  • sv test (do not delete): This is a test tag for Simpleview, and should not be deleted or renamed. It is not in general use.
  • test: This is a test tag for use by editors.
  • things to do: This tag is used on pages that concern activities, such as destination subpages with this topic, and others.
  • transport: Use this tag for pages that concern travel within Norway. It overlaps with «travel in norway» and to a certain extent «getting around» and «getting here and around» (but not fully).
  • travel in norway: Use this tag for pages that concern travel within Norway. It overlaps with «getting around» and to a certain extent «transport» and «getting here and around» (but not fully).
  • travel to norway: Use this tag for pages that concern travel to/from Norway. To a certain extent it overlaps with «getting here and around» (but not fully)
  • unesco world heritage: Use this tag on assets and pages that concern the UNESCO World Heritage list, either as a destination (combine with the «destination» tag) or as a subject.
  • user generated: Use this to denote user-generated content.
  • video preview: This tag is used on images that are uploaded to serve as previews of videos.
  • vimeo-video: This is used on videos that are imported or embedded from Vimeo.
  • visitnorway: This tag should be used on any and all pages that do not belong to a premium partner. Pages should never have this page as well as the «premium partner» tag.
  • weather: This tag is used on images, videos or pages that concern the weather.
  • weird & wonderful: This tag is used for pages and assets that concern unusual, special, and strange forms of accommodation, such as tree cabins, lighthouses, underwater hotels, and so on. If the accommodation fits any other category in the site structure, it should not receive this tag but that of the category instead. Also, not that that this tag if for accommodation only – not other subjects.
  • western norway: This is the tag for Western Norway and its destinations and subpages. It overlaps with «fjord norway» which has the same function. Both tags should not be used at the same time, and in time they should be combined into one.
  • youtube-video: This is used on videos that are imported or embedded from Youtube.