Banner ads

Banner ads are sent by sponsors or campaign partners to ad-support@makingwaves.pl and then added to the site through the OpenX banner ads program.

The following needs to be specified for all banner ads:

  • Start and end date
  • Exit links to partner page
  • Alt text for the ad
  • Ad placement, i.e. if the ads should be placed on specific pages and/or targeted to specific geographical locations
  • Preferred buying model

Banner ads come in two formats:

  1. 300 x 250 banner ads
  2. Skyscraper ads

300 x 250 banner ads

300 x 250 banner ads shall be added at the bottom of all pages, as part of the Recently viewed container, see example below.

To the user, the ads look as shown below.

Banner ads at bottom of page

Skyscraper ads

Skyscraper ads are tall banner ads, and should be added to all pages except the following pages / page types:

  • Meetings (MICE) pages
  • Sponsor pages
  • Campaign pages
  • Premium partner pages (they add their own skyscraper ads)

To the user, the skyscraper ads look as shown below:

Example of Skyscraper banner ad

Adding 160×600 skyscraper ads

Skyscraper ads are added to the site by using saved panels for skyscraper ads in a one column saved panel. The placement of the panel depends on whether the page has a slideshow or not, see details below.

Pages with slideshows

On pages with slideshows, the saved panel should be added right after the slideshow, as shown in the example below.

Skyscraper ads for pages with slideshows

Pages without slideshows

On pages without slideshows, the saved panel should be added as the first panel in the content area, as shown in the example below.

Skyscraper ads for pages without slideshows

Types of saved panels for Skyscraper ads

On pages administrated by Visit Norway, the DTN – Norway – 160×600 (Skyscraper) panel should be used. The complete list of saved panels follows:

  • DTN – Norway – 160×600 (Skyscraper)
  • DTN – Arendal – 160×600 (Skyscraper)
  • DTN – Farsund and Lista – 160×600 (Skyscraper)
  • DTN – Trondelag 160×600 (Skyscraper)
  • DTN – Fjell – 160×600 (Skyscraper)
  • DTN – Kystriksveien – 160×600 (Skyscraper)
  • DTN – Hallingdal – 160×600 (Skyscraper)
  • DTN – Geilo – 160×600 (Skyscraper)
  • DTN – Trondheim – 160×600 (Skyscraper)
  • DTN – Setesdal – 160×600 (Skyscraper)
  • DTN – Southern Norway – 160×600 (Skyscraper)
  • DTN – Kristiansand – 160×600 (Skyscraper)
  • DTN – Lillesand – 160×600 (Skyscraper)
  • DTN – Kvinesdal – 160×600 (Skyscraper)
  • DTN – Flekkefjord – 160×600 (Skyscraper)
  • DTN – Lyngdal – 160×600 (Skyscraper)
  • DTN – Risor – 160×600 (Skyscraper)
  • DTN – Lindesnes Region – 160×600 (Skyscraper)
  • DTN – Grimstad – 160×600 (Skyscraper)