Commercial content

Commercial content is created to promote an organisation’s destination, product or service and is an important supplement to editorial content on It has genuine information value, but also a promotional intent.

Companies can buy visibility on Visitnorway through one or more of the following types of content:

  1. Sponsored articles
  2. Campaign content
  3. Banner ads

The agreements between Visitnorway and the companies may consist of a combination of the types of content mentioned above.

The amount of commercial content on the front page should not exceed 50%.