Press releases

Press releases should be well planned, significant, newsworthy and provide journalists with relevant information.

Press releases should be written in an action-oriented way. Please keep in mind that there are two goals with issuing a press relase:

Main goal: Publish an article about Norway as a travel destination and get media coverage through this.

Underlying goal: Make the journalist familiar with the media pages

To ensure the journalist explores and, hopefully, bookmarks the media pages on Visitnorway it is important to link to other relevant information on the media pages.

The press release is an important channel for the press to brand pages. To ensure that as many as possible find the information on the press pages, it is important to add this line/link on all press releases: Explore visitnorway’s media pages