visitnorway.uk

In the UK version of visitnorway we write in British English, not US English.

Headlines

Headlines should ideally be on just one line, maximum two. Headings should not have exclamation marks, question marks, hyphes or full stops.
Headlines should be written in lower case.

Styleguide

We do not communication with spoken language:
Wrong: You’ll experience
Right: You will experience

 

 Term Right Wrong
Numbers: We write numbers from zero to nine with letters and from 10 and upwards with numbers. From 3 to 14 From three to 14

Abbreviations:
  Abbreviations should not be used in articles.
Kilometre;
Six percent
km
6%

Fjord: 
Fjords has become and english word and we write the Sognefjord, the Hardangerfjord etc.
Sognefjord,
Hardangerfjord.
fjord Sognefjord,
fjord Hardanger

Geographic names:
should be written in bokmål and followed with the English name in brackets if there is one, or with an English explanation.
Prekestolen (The Pulpit Rock)
Jostedalsbreen GlacierThe North Cape

Ålesund

Preikestolen
The Jostedal glacier
Aalesund

Other names:
 festivals, museums etc. should mainly be written in English*. 

*Names can be written in Norwegian if they are self-explanatory, for example Pers Fjord Hotell eller Kjells Camping

The National Gallery
Bergen International Festival
Festspillene i Bergen (the Bergen international festival)
Festspillene i Bergen (the Bergen international festival)

 Distances:  should be spelt out (kilometres), not as abbreviations (km). The exception when used in tables.
A two-kilometre long fjord
The fjord is two kilometres long.
A two kilometres long fjord