Writing articles

Writing articles for Visitnorway sites

There are a number of things you must be aware of and adhere to in order to write good material for Visitnorway. You’ll find our guidelines here, sorted by theme:

  1. Before you begin
  2. Workflow and structure
  3. Headline and intro texts
  4. Language
  5. Spelling
  6. Readability
  7. Links and link texts
  8. Captions
  9. Styleguide
  10. Text and search engines

Types of articles

These are the main types of articles on the Visitnorway tourist websites:

«Top 10»-articles

A “top 10”-list should be an inspiring list of ideally 10 thematically linked items. A top 10 list can also be shrunk to a top 5 or 6 if needed, or expanded to a top 15 (or as much as 25 in rare cases). Lists should ideally be linked to a credible (and preferably well known) subject matter expert. Examples include; journalists, sportspeople, cultural figures, celebrities and high-profile academics.

First-person articles

To vary the content and present special trips first-person articles are an option. First person articles have to be sincere and «real». Write as though you’re telling a friend about your experience and what you remember. To underline the authenticity of the article, add your name as a byline.


Destination presentations

The destination presentations are a vital part of Visitnorway and the content is provided by the destinations themselves. They are also responsible for text QA. A destination presentation usually consists of between 6-10 articles such as where to eat, where to stay, things to see, things to do, key facts and tourist info.

Destination presentations have their own guidelines, found here (in Norwegian).