Front page slideshow

The front page slideshow is designed to have a high impact on the front page and “wow” the readers. It features pictures and videos representing the very best Norway can offer. Images chosen can be a mix of very high quality editorial content and commercial content if commercial content is available from partners.


Always consider a slideshow as an opportunity to tell a longer and more involving story than a single picture. Think beginning, end and middle, and vary the pictures to allow the story to flow properly. Avoid using pictures that overlap in style or content.


Use best image quality available

Best quality available is the main principle to follow when choosing pictures. The pictures used in the slideshow are especially important when it comes to inspiring the users and showing the very best of what Norway can offer.

Bookable destinations/products

Images showcasing bookable destinations or products should be preferred over non-bookable destinations/products.

Image pool

There is a pool of images to choose from, and you may contact the editor-in-chief or portal manager if you need new pictures added to the pool.

See all images currently approved for use in front page slideshows (NB! Work in progress!)

General considerations

  • To consist of 8 pictures, no more, no less
  • Innovation Norway’s key focus areas must always be covered (in all national markets)
  • Key focus areas can be combined with activities e.g. skiing image from Fjord Norway
  • Focus area Kystkultur can be covered by picking a good food picture
  • Food is more important than architecture

Linking

Slides in front page slideshows should have two links. One for the main theme of the slideshow image, and another for the context or geographical location of the slideshow image. The latter should be placed in the «more about this picture» section.


Commercial content in front page slideshows

  • Like the rest of the site, slideshows on the front page must be perceived by the reader to be first and foremost independent, trustworthy and informative. Hence, a careful balance between editorial and commercial content must be maintained, and commercial content must never be seen to dominate the slideshow’s overall content.
  • Front page slideshows must have the absolute best of images available. If a customer cannot provide an image of sufficient quality, their material will not be put in the front page slideshow.
  • As always, commercial content must be clearly identified as such, usually through using the appropriate tag in Epi.
  • Maximum number of slides in front page slideshows:
    • International version: Maximum 2 slides may be commercial content. The first two slides in a front page slideshow must always be editorial. Exception: Destination that have their own front pages (ie new structure) – see below.
    • Language versions: Maximum 4 slides may be commercial content. The first slide may consist of commercial content, but commercial content slides must never be consecutive, ie maximum every other slide may be commercial content. Local campaigns will have precedence over sponsored content sold by salespeople in case of conflicts over space. Salespeople are responsible for staying informed on the campaign situation for all versions.
    • Destinations with own front page, all language versions: Maximum 4 slides may be commercial content. The first slide may consist of commercial content, but commercial content slides must never be consecutive, ie maximum every other slide may be commercial content. Local campaigns will have precedence over sponsored content sold by salespeople in case of conflicts over space. Salespeople are responsible for staying informed on the campaign situation for all versions.

Campaigns in front page slideshows

Each language version of Visitnorway can use the picture slideshow as a link to 2-3 main campaigns running at any given time.

To justify a place in the slideshow carousel a campaign must be of a general nature, for example a campaign with multiple sponsors on themes such as Summer, Winter, Northern Lights, Skiing, Cycling, Hiking or Fishing.

Campaigns that are sponsored by a single advertiser or marketing partner do not qualify for this kind of high level exposure. It is of vital importance that pictures that are designed to be linked to campaigns are distinctive and of high quality, showing Norwegian nature or themes at their most attractive, whilst still being relevant to the content of the campaign.



Setting up

The various text snippets in a front page slideshow come from a variety of places, and it is important to be aware of this in order to put together the front page slideshow you think is the best.

NB!

There are several important differences in setting up slideshows for the front page and articles/storypages. Please refer to Picture guidelines for slideshows in articles/storypages if you are setting up the latter.

slideshow-frontpage

In the slide above, there are four text fields, with title and into text jointly forming the one labeled A, the geographical link labeled B, and the image credits labeled C.

Most of these are collected from other elements that the slide is linked to in Epi. This screenshot is from this slide’s page in Episerver, and shows which two elements the slide is linked to:

slideshow-frontpage-epi2

While the link in text field B is found here, the actual link text is collected from the specific slide’s title-field, here:

slideshow-frontpage-epi1

The title and intro text that is actually shown on the front page, however, is collected from the «Hiking in Norway»-article (ID: 7689), here labeled A.

slideshow-frontpage-epi3

The photographer’s credit, labeled C, is collected from the image’s metadata in ImageVault.


Intro text readability

Please note that if the background for the intro text is so pale that readability suffers, contrast can be increased by checking the «Use background on description text»-checkbox in Episerver:

Capture

This will achieve this effect:

Capture