Destination update checklist

This is a list of the most common errors made in destination presentations and -updates, what is correct procedure, and why.

Remember that the less the Visitnorway editors need to alter, the more you decide yourself about how the finished article will be.

It is a good idea to read through this both before and after you write or update an article for your destination, and check that you follow these rules.

EDITORIAL GUIDELINES:


Article headlines and intro texts

Remember that these have their own very important functions, and must not repeat or overlap each other in either language or content. It is important to make the best possible use of these to attract the reader’s interest.

EDITORIAL GUIDELINES:


Formatting text

Do not use underlined text, as this is easy to confuse with liked text. Similarly, do not use italics, as this impedes readability.

Unformatting text

If you are writing your text in Word or another word processing tool, make sure you delete existing formatting before you paste the text into your article. You can easily do this by clicking this button in Epi, after you copy the text, but before you paste it:

Another way of doing the same thing is to paste the formatted text into Notepad or another similar pure-text editor before copying it again and thereafter pasting it into your article in Epi.

Paragraph headers

Remember that paragraph headers that are in h3-tags should not be bolded. Also, paragraph headers should never contain links.

Bolding

Important information should always be bolded. Read through the article and decide what is the essential or most important information in each paragraph. Consider what you as a reader would want to pick up if you just lightly scanned through the article. This is what you should bold.

Do not bold names other than in Norwegian articles. Foreigners will not know any but the most famous names, and so bolding these will not give the reader any information or advantage. Concentrate instead on important information of a different kind, like accessibility, what’s available, and what’s recommended, for instance.

Do not bold link texts! – It is generally best to decide all your link texts before bolding the article.

EDITORIAL GUIDELINES:


Language

Words like the following are empty of meaning, and can be very tempting to use. Do not let yourself be tempted, however, as words like these will always lead to sentences being removed or rewritten:

  • Great
  • Beautiful
  • Stunning
  • Spectacular
  • Breathtaking
  • Panoramic
  • Dazzling
  • Impressive
  • Magnificient
  • Remarkable
  • Splendid
  • Staggering
  • Extravagant
  • Striking
  • Fantastic
  • Grand
  • Dramatic

Describe the object or feature (for example landscape or scenery) in a way that conveys information, rather than use these empty descriptors which do not carry any real meaning.

Sentences

Do not abbreviate or write sentences that are not grammatically correct.

Always write complete sentences.

Do not write «Cafeteria and bar», as this is not a complete sentence. Instead, write «At the hotel, you will also find a cafeteria and bar», for instance.

Characters

Exclamation marks («!«) and question marks («?«) should never be used. These will always be removed, and the sentences either deleted or rewritten.

Characters such as colon («:«), semicolon («;«), ampersand («&«) and so on should never be used in headlines or paragraph titles, and only sparingly elsewhere. Punctuation of any kind (ie everything but letters and numbers) should never be used in headlines or paragraph titles.

Identity

Do not refer to yourself or the company you represent, and do not allow others to do so either.

These words will always be removed, and the sentences either deleted or rewritten:

  • We
  • Us
  • Our
  • I
  • Me
  • My
  • Mine

Abbreviations

Do not abbreviate words. Write «kilometres» – not «km», for instance. Abbreviations may only be used in the following cases:

  • Currencies may be written NOK, GBP, USD and so on.
  • Where the abbreviations are used as a name or well-known word in itself, such as HIV, AIDS, SAS, NATO, UN, IQ, NASA, and so on.
  • In some cases where the abbreviations are significantly more well known and commonly used than the abbreviated words, such as «am» instead of «ante meridiem» and «pm» instead of «post meridiem».
  • Some file formats, such as PDF, can be written in abbreviated form. Only some, however: For instance, instead of writing DOC or DOCX, your should write «Microsoft Word Document»
  • Road designations may be abbreviated, but do not have to be. If abbreviated, do it like this:
    • Fv7 = Fylkesveg 7
    • Rv7 = Riksveg 7
    • E16 = Europavei 16
  • Where there is limited space, such as in table cells. Avoid if possible!

Contractions like «you’ll» and «can’t» are okay, but not slang such as «gonna» and «gotta».

Place names

Remember that many place names often need a brief explanation for foreign visitors. Try to make this as inconspicuous as possible. For instance, write «…where you will find the small village of Flåm…» instead of «…where you will find Flåm (a village)…».

Do not translate names!

Tourists need to be able to recognize names they see on maps and road signs. If a name has to be translated to make sense, write first the Norwegian name and then the translated name in parentheses, or explain it in context, like this:
«Preikestolen (The Pulpit Rock)» or «Jostedalsbreen glacier».

Please note that words added to a name in order to explain it are NOT part of the name itself, and should thus not be capitalized. Hence:
«Jostedalsgreen glacier» and not «Jostedalsgreen Glacier»
«Maridalsvannet lake» and not «Maridalsvannet Lake»
«lake Maridalsvannet» and not «Lake Maridalsvannet»

The word «fjord» is internationally well known, so there is no need to explain or translate names of fjords, as a rule.

EDITORIAL GUIDELINES:


Linking

Make sure link texts indicate where the link is taking the reader. Do not use link texts like «click here» or «more info» or similarly generic texts. The reader should have a good idea of where the link leads before he/she clicks it, from reading only the link text itself (and not the rest of the sentence, paragraph or article).

Make sure you have the reader’s needs in mind when you link from the article. Link only to sites and pages that are useful to the reader.

Do not bold link texts! – It is generally best to decide all your link texts before bolding the article.

NB!
Never use quote marks in link texts! It will screw up the HTML code and ruin your article!

Keep links unique

Never use the the link text or link destination twice in the same article. Each and every link in an article must be unique in both respects, and there should be no overlapping. Of course, linking to two different pages on the same website is fine.

Where to link to

Always link to TellUs products before you link to external websites. Before an article is handed off, make sure all links are still valid – if they are not (ie. you receive a 404-error), look for a new version of the product, and if none exists, only then consider linking to an external website (see below how to do that). Links to TellUs products will automatically follow the article’s language.

Linking to external websites

Make sure links to external websites are to a page in the same language as the article you are linking from.

Never link to a Norwegian website from an article in English!

Instead, link to the website’s English version. If it does not have an English version, DO NOT LINK TO IT! The only exception to this is if the website you are linking to consists predominantly of addresses, contact numbers, or similar information that is essential and easily understood regardless of the difference in languages.

Google translate and similar is not acceptable.

Link types and how to use them

There are three different types of links in use on Visitnorway. You must check that each link works and is correct before handing off your article. This is how each should be treated in Epi:

  • Links to articles in Visitnorway:
    1. Select the text you want to use as link text.
    2. Click this button:
    3. Make sure the «Web page»-tab is active, and that «Page on this website» is selected.
    4. To the right of the «Address:»-field, click this button:
    5. In the search field, search for the ID-number of the appropriate article, and click it when it appears.
    6. Click the «select»-button, and then OK.
  • Links to products in Visitnorway:
    1. Do NOT select any text.
    2. Insert the cursor where you want the link to appear in the text.
    3. Click this button:
    4. Make sure to tick the checkbox for «Is internal link».
    5. Insert the link address in the «Url»-field
    6. Insert or type the link text in both the remaining fields.
  • Links to external websites:
    1. Do NOT select any text.
    2. Insert the cursor where you want the link to appear in the text.
    3. Click this button:
    4. Make sure to NOT tick the checkbox for «Is internal link».
    5. Insert the link address in the «Url»-field
    6. Insert or type the link text in both the remaining fields.

Before you hand off your article, check that all links in it are functioning and are of the correct type:

  • Links to articles in Visitnorway: These will appear with a yellow background in the edit-window.
  • Links to products in Visitnorway: These will have a box like this in the edit-window:
  • Links to external websites: These will have a box like this in the edit-window: . In the preview-window and the live article, a small arrow will automatically be inserted after the link text, denoting a link that leads off-site.

EDITORIAL GUIDELINES:


EDITORIAL GUIDELINES

The editorial guidelines can offer more and more detailed information. You are encouraged to read these in advance, and to consult them as and when needed:

General:

For destinations: