Campaigns

It is important that all campaigns are adapted to Vistnorway´s partners and users. To make this job easier, we have developed five types of campaign templates. All landing pages/campaign pages should be targeted at one or more of these five types.

Type of partner Who Key partner objective Best practice
Commercial Partners Primarily large Norwegian advertisers.  e.g. Hurtigruten and Norwegian.They may have their own booking engine and wish to include this in their campaign instead of Book Norway*. Sale through own booking channel. Booking widgets can be used provided that the product is not available in BookNorway Hurtigruten
Regional Marketing Organisations (RMO’s) Members are a mix of Destination Marketing Organisations and Commercial Partners with some influence from the local municipalities. The RMO is dependent on membership fees from DMO’s and advertising revenue from catalogues and website. Drive traffic to their own websites in order to sell advertising space to their partners. RMO’s are encouraged to create topical landing pages: Top 10 activities in…, 20 best restaurants in… 5 Things you did not know about…, 7 Secret getaways in..
Destination Marketing Organisations (DMO’s) Members are local Commercial Partners with some influence from the local municipalities. The DMO is dependent on membership fees from local companies and advertising revenue from catalogues and websites. Drive traffic to their websites in order to sell advertising to their partners. RMO’s are encouraged to create topical landing pages: Top 10 activities in…, 20 best restaurants in… 5 Things you did not know about…, 7 Secret getaways in…
Mixed Campaigns DMO’s and Commercial Partners creating campaigns together. Varies, depending on the mix. Destinations want visits to their own websites in order to support advertising sales to theirpartners/businesses want booking through their own site.

* In such a case, permission to add their own booking engine must be sought from Visitnorway. Only the Portal Manager, Editor-in-Chief or Per Arne Tuftin are able to approve this.